The Product and Who Was Promoting It As previously mentioned, the product has been a mix of cultural facilities: visual and performing, antiques shops and malls, bookstores, unique neighborhoods, city parks along the waterfront and the events that took place there, along with art galleries and restaurants. The opening of the then Stouffer Vinoy Resort … Continue reading How St. Petersburg became the cultural center of the west coast of Florida – Part 4
Tag: Cooperative Marketing
How St. Petersburg became the cultural center of the west coast of Florida – Part 3
The Product takes shape As mentioned earlier, there are the core cultural facilities such as museums that were the original focus of cooperative marketing, but as non-profit galleries and for-profit galleries developed or were recognized for their importance in creating a destination, these were included. The performing arts facilities were also included as were events … Continue reading How St. Petersburg became the cultural center of the west coast of Florida – Part 3
How St. Petersburg became the cultural center of the west coast of Florida – Part 2
A Cultural Destination takes aim With four museums in downtown St. Petersburg operating in the late 1980s it was critical to help create a destination out of what existed. Even the Convention and Visitors Bureau (CVB) did not include a lot of information about the museums in its promotional material in the late 1980s and … Continue reading How St. Petersburg became the cultural center of the west coast of Florida – Part 2
How St. Petersburg became the cultural center of the west coast of Florida – Part 1
How St. Petersburg became the cultural center of the west coast of Florida - Part 1 This post is part of a series that looks at how St. Petersburg, Florida became the cultural center of the west coast of Florida. This series is an update to a presentation to the annual Florida Association of Museum's … Continue reading How St. Petersburg became the cultural center of the west coast of Florida – Part 1
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